Expected learning results
The courses teach the following theoretical and practical field-specific competences:
- Entrepreneurial thinking and acting through business competence
- Strategy development, operationalization and project controlling in the field of traditional, but above all, digital marketing
- Specialized knowledge of marketing-relevant, web-based IT systems
- Anticipation of social trends based on social science knowledge
- Specialized knowledge of the management and organization of creative and production processes with a technical background, intercultural project partners and distributed teams
In addition to field-specific expertise, students also acquire the following personal competences:
- Flexibility, self-organization, motivation and time management
- Employee motivation, team and leadership skills
- Project management experience and a sense of responsibility
- Problem awareness and solving skills
